‘Chinatown Chinese New Year Celebrations 2014’, Student project
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Design mentors:
Oliver Heckmann, Bige Tuncer
Clients:
Kreta Ayer Kim Seng Citizen’s Consultative Committee, Singapore Tourist Board
Student club ‘SUTDIO’, Freshmore students: Jezamine Chua Zihui, Zhang Ke Er, Koh Xian Zhe, Tan Yen Lin, Sia Chin Kiat, Chloe Tan, Ee Hui Jie, Audrey Chin Mian Yee, Tan Etinne, Seah Jia Neng, Marcus Chua, Yap Qi Xuan, Cheryl Ng Li Min, Ong Yong Siang, Aerilynn Tan, Ong Jia Ying, Poh Wan Han, Sean Koh, Amanda Swee Ping En
Chinatown Chinese New Year Celebrations 2014, Year of the Horse
Design September 2013 – January 2014, on display in Singapore’s Chinatown 11 January – 28 February 2014
The design has been organized by us as a 2-phase competition, with at first individual- then team proposals shared with the client for joint discussions and decisions on the executed design. The students interpreted a Chinese idiom around the theme ‘10,000 horses galloping in grace towards success’ to develop “the overall design of a dynamic and fluid continuity of galloping horses interweaved among ribbons” as an urban installation, on top of and in the middle stripe of two prominent streets in Singapore’ Chinatown. Most of the students had no prior design experience or direct contacts with clients but did exceptionally well in managing a project with a 2 Mio.$ in the budget.
